AI-native feed ops · Model Context Protocol
Run your product feed by talking to your AI agent.
Connect Simple Product Feeds to the agent you already use — Claude, ChatGPT, Codex, Cursor, any MCP-compatible client — and fix Google disapprovals, set margin-tier labels, launch new channels, and audit UCP-readiness in plain language. Every change is previewed before it happens and written to an audit trail.
One MCP server, every agent · read-only or read-write scopes.
Get started · one server, every agent
Pick your agent. Here's how you connect it.
One endpoint — app.simpleproductfeeds.com/v1/mcp —
the full 15-tool feed-ops loop, whichever agent you bring. Choose yours for the exact steps.
The fastest path — a custom connector, no API key to manage.
- 1In claude.ai, add a custom connector.
- 2Paste the MCP URL below.
- 3Click Connect, sign in to Simple Product Feeds, choose your store and access level.
https://app.simpleproductfeeds.com/v1/mcpNo key needed — you approve the connection with one click.
Why it's different
A real operator your agent drives — not a chatbot bolted on.
Most "AI" feed tools publish think-pieces about agents. Simple Product Feeds is the one an agent can actually operate: 15 tools, preview-first, fully audited.
Preview before it happens
Every change shows a diff and how many products it touches. The agent must show you before it applies — no "generate first, regret later."
Every change audited
Rules, overrides, publishes — all recorded in your shop's audit trail, attributed to the connection. Nothing happens in the dark.
Per-row lineage
"Why is this product excluded from Google?" The agent traces the exact rule, mapping, and per-channel rendered value. The thing competitors can't fake.
Prompts gallery
What can you actually ask it?
Copy a prompt into your connected agent and go. These map to real feed jobs.
Which of my products are disapproved in Google, and what’s the fix for each? Preview the changes before applying anything.
Add margin-tier custom labels — high / mid / low margin — by product category so I can bid on profit, not just revenue.
Launch my catalog on Bing Shopping. Map the fields, validate, and show me anything that would get rejected first.
Is my store UCP-ready for AI shopping surfaces? Audit it and fix what isn’t — preview each change.
Why is this product excluded from my Google feed? Trace it through the pipeline and tell me exactly which rule dropped it.
Rewrite the product titles to Google’s best-practice structure for the 20 products with the most impressions.
Across all my connected client stores, list every feed with disapprovals and rank them by revenue at risk.
Apply my agency’s standard title + exclusion rules to this new client’s feed, then preview the before/after.
One engine, whoever you are
The same connection for a solo store or a hundred.
Merchants
Your feed, in plain language.
- One connection, one store
- Fix disapprovals, labels, channels, UCP
- Free plan — connect the agent you already use
Agencies
One agent. Every client's feed.
- One org key → every client shop
- Cross-store bulk ops + per-client audit trail
- Codify your playbook as reusable rules
Frequently Asked Questions
- Does this only work with Claude?
- No. The MCP server and its 15 tools are client-agnostic — Claude, ChatGPT, Codex, Cursor, and any MCP-compatible agent connect and get identical capabilities. Claude connects in one click today; ChatGPT and the CLI clients connect with the MCP URL plus an API key (one-click for ChatGPT is coming). It’s one MCP server, every agent.
- Is it safe to let an agent touch my live feed?
- Yes — that's the whole design. Writes are preview-first: the agent must show you the diff, and the apply call carries a signed token proving the exact change was previewed, so nothing edits your live feed behind your back. Every change is reversible, and every mutation is recorded in a per-shop audit trail. You can also issue a read-only key.
- Do I need to be technical?
- No. You ask in plain language — "why did these products get disapproved," "fix my titles" — and the agent runs the tools, shows you the change, and publishes once you approve.
- I run an agency. Can one agent manage all my clients?
- Yes. One organization key connects a single agent across every client shop — you select the store per request. Cross-store bulk operations, a per-client audit trail, and your feed playbook codified as reusable rules. See the agencies page for the portfolio story.
Connect your agent to your feed.
Free to start. Preview-first. Fully audited. One MCP server, every agent.